Imported brands for your store, ordered in your language.

BlueRickshaw brings imported snacks, drinks and packaged food to retailers in India through local distributors. Order by phone call, on WhatsApp or from the catalogue, in Hindi, Hinglish or English.

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  • Order by phone call in Hindi or Hinglish
  • Order on WhatsApp, no app to install
  • See what's in stock before you order
  • Track every delivery

Order the way you already talk to your supplier

No forms and no product codes. Say or type what you need in your own words. BlueRickshaw finds the products, checks your distributor's stock and confirms the order with you before it's placed.

  • Call and say what you need

    Speak the way you normally would, in Hindi, Hinglish or English. The assistant understands product names and quantities, checks stock and reads your order back before placing it.

  • Or send it on WhatsApp

    Type your order as a message. You get a reply with what's in stock and a confirmation, without installing anything.

  • Or browse the catalogue

    See prices, live stock and delivery estimates from the distributors you buy from, all in one place, and reorder a past basket in a tap.

  • Know where your delivery is

    Every order shows its status from confirmed to delivered, so you're not calling around to find out.

BlueRickshaw orders

WhatsApp

Takis 2 peti aur Cheetos 1 peti bhejo

10:02

Takis Fuego, 2 cartons, and Cheetos Flamin' Hot, 1 carton. Both are in stock with your distributor. Shall I place the order?

10:02

Haan

10:03

Order placed. I'll message you when it's on its way.

10:03

An example order on WhatsApp.

For distributors, the whole operation in one place

Your retailers order however suits them. You get every order in one queue, against stock you can trust, across all your warehouses.

  • Stock you can trust, in every warehouse

    Stock is tracked batch by batch. The batch that expires first is picked first (FEFO), goods are booked in against a receipt (GRN), and you're warned before a product runs low or a batch expires.

  • Orders that route themselves

    Orders arriving by call, WhatsApp or the catalogue go to the warehouse that holds the stock, split across warehouses when they need to be, with invoices, shipments and returns tracked to the end.

  • Your team, with the right access

    Add staff with only the permissions their job needs, follow payments and commissions, and watch revenue and retailer activity on one dashboard.

Want to distribute imported brands in your region?

Tell us about your business and where your warehouses are. Our team reviews every application and gets back to you within 48 hours.

I'm a distributor: apply